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medical affairs digital strategy

A digital strategy lays the foundation We start by developing a digital strategy in which we jointly formulate the goals and expectations of your digital communication. Medical affairs needs to expand its focus beyond KOLs to drive interactions with a wider range of HCPs. It was between these separating tectonic plates PHARMAFUTURE ™  (www.pharmafuture.org) is a global thought-leadership forum for senior pharmaceutical executives through industry research and interactive sessions. VP, Global Medical Excellence, Ritam Priya - Vice President and RegulatoryNOCIMED. Medical affairs teams are overwhelmed with the sheer quantity of available digital tools and platforms. No refunds will be issued less than 30 days prior to the event. This course is particularly suitable for medical affairs executives involved in preparing the market for a new pharmaceutical during the pre-launch phase, as well as new executives in medical affairs … With an informed and rational communication strategy, communication point matrix, and data dissemination plan in place, medical affairs, as one of their core competencies, can gain support and input from the primary audiences (e.g., thought leaders, investigators, clinicians, payers, and patients) on the overall strategy. MSLs rely on a relationship-based exchange, where the relationship of an MSL and a KOL will dictate whether the meeting is accepted. Similarly, digital technologies have produced a host of potential tools to improve adherence. We conduct a digital situation analysis and begin to monitor and identify trends, phenomena, values and attitudes around the world. With offices in the US, Canada, UK, China, India, and Australia, Indegene can partner globally with clients; leverage a global talent pool of clinicians, technologists, domain experts, and business process specialists; deploy global infrastructure and proprietary IP assets; and harness global healthcare knowledge to solve complex industry challenges. Jamie L. Weiss - Head of Global Publications, Global Medical Affairs LEO Pharma. Another trend of the digital transformation in healthcare is companies collecting their own health data from medical devices, including wearable technology. To convince organizations to pursue new digital strategies, you must first assure legal and regulatory approval. 11:30 AM - 12:15 PM. The remarkable surge in the size and importance of the Medical Affairs function within pharma companies has roots going back decades. All DGE programs are subject to change, we reserve the right to alter all programs without prior notice. Kunj Gohill - Director, Digital Strategy Lead, Digital Medical AffairsNOVARTIS, Jamie L. Weiss - Head of Global Publications, Global Medical AffairsLEO Pharma. Medical Affairs need to stablish a Medical Strategy that relies on four core responsibilities. Once voucher has been redeemed, no additional changes may be made. Without a strong medical affairs function your commercial strategy is like trying to drive a car without an engine. The future of medicine will be directed by millennials and it is imperative to learn new skills to connect with them. With pioneering experience in medical affairs operations, Pharma Initiatives helps our clients achieve their medical affairs goals efficiently, compliantly and measurably. Imtiyaz Hossain - Associate Director, Data Science Lead, Global Medical AffairsTAKEDA, Claudia Morato - Senior Global Medical Affairs, OncologyELI LILLY & COMPANY. Apply to Program Officer, Program Manager, US Commercial Country Lead and more! In-person communication and engagement is moving towards being replaced by online platforms. MAPS Chair, Executive Program Committee Indian Pharma Companies that traditionally manufactured generic drugs, in the past decade, started venturing into branded pharma products. For the 3rd Annual DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. The digital landscape of healthcare has accelerated due to Covid-19. Sherry Dunbar - Senior Director, Global Scientific AffairsLUMINEX CORPORATION. How to design a multi-channel innovation strategy for Medical Affairs (MA) in 6 steps. There is an evolving opportunity for innovative technological solutions in diagnostic testing that can impact both patients and providers. Nami Pandit - Global Medical Affairs DirectorSANOFI GENZYME. Medical Affairs is a key stakeholder in driving digital solutions. As biotech embraces more digital solutions, an investment into data-driven decision making and a self-service analytics model becomes crucial in showcasing ROI and value. TMAC Advisors™, the consulting arm of TMAC, is lead by Norm Enriquez, PharmD, and consists of a cadre of recognized medical affairs leaders who have had substantial success as executives at large and small biotechnology companies. As digital technologies transform drug development and marketing, companies that reinvent medical affairs can build competitive advantage in a rapidly changing pharma landscape. Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc. Medical Affairs sees its main role as an internal and external information source Marketing believes the primary role of Medical Affairs is to support the brand with scientific information Develop brand messaging from science and involve Medical Affairs to obtain buy-in Educate Medical Affairs on brand strategy to inform They will soon have the strongest purchasing power of any generation. The same strategy should be applied to many other functions as well. Arguably, medical affairs has always been driven by external requirements - after all, it originally emerged due to pressures from regulators to separate medical and commercial functions. In the age of all things digital, medical and scientific affairs organizations must consistently evolve their communication strategies to be able to continue to engage and improve their ability to attract and communicate with Key Opinion Leaders and Thought Leaders in their field. part of the tasks assigned to medical affairs. Creating a patient-centric solution requires feedback from the patients, guiding decisions based on their needs and perspectives. Traditionally, thought leaders were tracked by looking at publications. They are known for being tech-savvy and innovative and prefer to use digital channels to consume information and engage with pharmaceutical companies. It is one thing to build a strategy but implementation requires a clear understanding of where you have been and where you can go. The registration fee, less the administrative charge can be credited toward another DGE conference of similar value (registration must be received within 12 months of the event from which you cancel). It is imperative to establish a connection with other practitioners, patients, and their families to adopt and implement a business strategy to optimize patient outcomes. Bring together leaders from the industry to evaluate practical applications of modern technology for increasing the efficiency of the organization, enhancing communication, and improving compliance. It plays a leadership role in implementing cutting-edge medical, scientific, and patient-centered insights & solutions that drive strategy and innovation in healthcare. Affairs department Medical Affairs employees are “people who have strong data analysis skills and have the ability to communicate that data with other functions in the clinical development process,” said a respondent from a Top 10 pharma company The value in a Medical Affairs employee is then the blend of medical/clinical familiarity Here, Robert Stevens, Head of Digital Strategy and Medical Innovation, US Clinical Development and Medical Affairs at Novartis, talks to McKinsey’s Ivan Ostojic about managing partnerships with technology innovators, and how these efforts are helping to transform the Medical Affairs organization and its engagement model. Our discussions with Medical Affairs organizations have clearly identified that most companies today are spending disproportionate energy on operational excellence in document and asset management (eg, MSL slide decks, publications, and medical information standard responses) compared with driving insights and value internally and externally. Daniel Snyder - Vice President, Medical AffairsUROVANT SCIENCES, INC. Social media can be an effective way for HCPs to stay connected, communicate, and market products or services. Here, Robert Stevens, Head of Digital Strategy and Medical Innovation, US Clinical Development and Medical Affairs at Novartis, talks to McKinsey’s Ivan Ostojic about managing partnerships with technology innovators, and how these efforts are helping to transform the Medical Affairs organization and its engagement model. Moderator:Maria Picone - Co-Founder/CEOTREND COMMUNITY ENGAGEMENT, Antonio Maltese - InternTREND COMMUNITY ENGAGEMENT, Rachael Brake - Head, US Medical Affairs, OncologyTAKEDA. In the post-COVID era, physician practice patterns in largely outpatient settings have shifted focus to maximizing clinical hours in an effort to maintain income leaving healthcare providers less time and patience to learn new technology or new medical information. This is because in today’s healthcare environment, Medical Affairs is uniquely placed to work closely with all stakeholders and to reignite trust. In today’s world, digital and social media influencers are the emerging thought leaders. The Director, Medical Affairs, will be a key individual to provide scientific leadership and guidance in the area of brand strategy and post approval research. MODERATOR: Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS, Jennifer Guzman - Senior Director, Medical Affairs StrategyHELIXMITH, Ana Bozas - Associate Director, Global Medical CommunicationsAKCEA THERAPEUTICS, Alyson Evans - Associate Director/MSLBIOHAVEN PHARMACEUTICALS. Interested in sending groups of 7 or more? What does the future look like for virtual conferences? Becky Winslow - Senior Clinical Specialist, Pharmacogenomics, Medical AffairsADMERA HEALTH, Marissa Caputo - Director of Medical Education and Medical AffairsCORINDUS VASCULAR ROBOTICS. Mary Alice is currently Principle/Consultant with Medical Innovations and Insights, LLC providing Medical Affairs consulting services for organizations seeking to develop best-in-class Medical Affairs teams and patient-centric practices. Tina Purcell - Associate Director, Medical Science Liaison, OncologyASTELLAS PHARMA. David Pudwill - Senior Director, Regulatory AffairsCONVATEC, Doreen Morgan - Vice President, Global RegulatoryMESOBLAST, Lee Severson - Associate Director, Global Regulatory Lead, Global Product StrategyCSL BEHRING. Doing this virtually has changed this type of exchange. With costs at an all-time high and revenue decreasing, securing buy-in for new digital tools and strategies may seem like a daunting task. The struggle for many HCPs is maintaining a rich and meaningful experience with customers and KOLs in a digital setting. trust and credibility of the Medical Affairs function. Covid-19 will eventually come to an end but there are many digital tools that are here to stay. As Medical Affairs builds its new position in biopharma, our strong Medical Affairs expertise and more than 20 years of practical experience is helping our customers realize Medical Transformation. In order to convince organizations to adopt and invest in new digital tools and strategies, they must ensure that it is approved by legal and regulatory. The Digital Innovation & Strategy for Medical Affairs Summit will bring together decision makers and health innovators to discuss challenges the medical affairs community faces. More than ever before, medical affairs teams are looking for ways to engage digitally with customers both by creating and utilizing existing tools and platforms. Amazon recently announced that it is entering the healthcare business, looking to control costs but also to empower the consumer. Help medical affairs organizations embrace technology and innovation through a digital and data-driven model to further unlock growth and maximize impact across internal and external engagements. As the impact of medical affairs activities on the commercial success of new pharmaceuticals has increased dramatically, all medical affairs executives will benefit from this course. He has also served in leadership roles for several observational registries focusing upon the treatment and outcomes of patients with cardiovascular disease and has served as the Director of the DCRI Clinical Research Fellowship since 2010. Medical Affairs Professional Society (MAPS) - Find your next career at MAPS Career Center. Regulatory. For the 2nd Annual ACMA/DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. Does medical affairs consider the needs of all relevant external stakeholders in its strategy and activities (including payers and policy makers)? MODERATOR:Sherin Al-Safadi - Global Medical Affairs Strategy Lead, OncologyBAYER PHARMACEUTICALS, Tyke White - Vice President, Scientific Engagement and Medical InformationALKERMES, Svetlana Pidasheva - Senior Director, Scientific AffairsAXCELLA, Elizabeth Pash - Vice President, Medical AffairsGELESIS. Social media has an enormous user base that can be targeted by the healthcare market. The pandemic has shown how Medical Affairs can rise to the challenge and take a leadership … Achieving corporate strategic goals in medical affairs requires a deep knowledge of medical affairs best practices, compliance and global variations of expectations. Medical Affairs can help ensure that the Brand team’s proposed messages are consistent with the insert. Securing meetings in a virtual setting has its own set of challenges in comparison to meeting in person. Unfortunately providers don’t have the time to sift through ... @Accenture-Strategy Elizabeth Coulton Executive Insights Transforming the Medical Affairs Function was written by Pierre Jacquet and Christian Seiffert, Partners, and Sej Brar, a Principal.Pierre is based in Boston, Christian is based in Munich and Sej is based in London. Medical education is rapidly shifting from in-person classes to increase the accessibility of information digitally. Well-guided innovation can empower these individuals to create a more efficient and seamless workflow. Over the last 7 years PHARMAFUTURE ™  has become a highly regarded platform for open and thought provoking studies and exchange of views among people who are entrusted with key strategic decisions within the pharma industry. Medical affairs has a prominent role in taking insights gained from digital health and educating HCPs on the ways products can be used to achieve the best patient outcomes. Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. Loic Plantevin is a partner with Bain & Company in the Paris office. In the past, most patients were satisfied with undergoing a physical once a year, and only … Ashfield Healthcare Communications is a network of multi-award-winning agencies. PANEL: Maintain Meaningful Engagement Online. Tanja Bosshard Becker ( t.bosshard@executiveinsight.ch ) is principal and Clifford Hall ( c.hall@executiveinsight.ch ) is MD/subject matter expert at specialist healthcare consultancy Executive Insight Medical Affairs A study by Best Practices, a management consultancy, shows that nearly 89% of pharma players in India have a dedicated MA team . Read more about the responsibilities. The challenge is determining how to align these tools and strategies with regulatory to stay in compliance. Check back frequently as new jobs are posted every day. This can be particularly challenging in the small to mid-sized company where resources are limited in both access to software tools and platforms and dedicated personnel to manage and maintain the communication efforts. Job DescriptionPosition PurposeReporting to the AVP - Head of Digital/Information Management, the…See this and similar jobs on LinkedIn. Director Global Medical Affairs Digital Strategy Innovation / Everywhere ; Location. Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. ACMA medical affairs strategic & consulting services. Managing Director, Life Sciences Strategy and Operations, R&D PracticeDeloitte, General Counsel & Chief Privacy OfficerDoctor on Demand, Charles Makin - Global Head, Real World Evidence StrategyBIOGEN. Medical affairs teams need to align a strategy to communicate the value of these tools to their organizations. The future is moving in the direction of conducting more virtual conferences. It is crucial to showcase that the cost of investing is worth the outcome. Over the next 12-24 months, prepare the medical affairs organizations for future through innovative and practical frameworks, guidelines, tools, and approaches. Medical Affairs stands to be one of the most strategically important. Medical Affairs teams need a wide range of capabilities, says Danie Du Plessis, Head of Medical Affairs at GlaxoSmithKline. As described in the book Understanding Pharma: The Professional’s Guide to How Pharmaceutical and Biotech Companies Really Work, when a drug emerges from clinical development and is on the cusp of commercialization, Medical Affairs will lead the effort to explain to potential healthcare prescribers the real-world applications of the drug through the dissemination of unbiased … MODERATOR: Sherry Siegert - Director, Medical AffairsLA JOLLA PHARMACEUTICAL COMPANY, Suzanne Giordano - Executive Director and Head of MSLsSUNOVION PHARMACEUTICALS, Wendy Wells - Director, Medical Affairs TrainingAPELLIS PHARMACEUTICALS. With our dedication to address the most pressing issues, the Medical Affairs Congress, taking place December 1 - 3, has undergone a timely transformation, moving to an all-digital format and offering attendees the ability to Contact us directly for pricing. Fmr. Over many years, pressure from regulatory agencies, payers and healthcare professionals, as well as public sentiment, has led to a clearer separation between the Medical and Commercial functions. Medical affairs teams are accustomed to in-person interactions, and these team members need to upskill and stay relevant to the new channels utilized by consumers. Track A: Tailor Global Medical Strategy Based on the Needs of Regional Partners Track B: Case Study: Review the Impact of Real-World Evidence on Medical Affairs Strategy Track C: Panel: How Medical Affairs Can Help Prepare the Market for a New Drug Launch Track D: Discuss Key Strategies for your Internal Investigator Initiated Study Operations By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council October 29, 2020 The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. How can medical affairs digital leaders identify and implement a working, fit-for-future digital strategy? Medical Affairs personnel participate in meetings or events with HCPs (either ... Market positioning strategy and messaging Access planning (payer needs, by country) HEOR requirements ... digital media channels where appropriate Build expertise and structure MODERATOR:Stevan Tomich - Regional Medical Affairs DirectorXERIS PHARMACEUTICALS, Kunal Ramani - Regional Medical Affairs DirectorXERIS PHARMACEUTICALS, Maria Picone - Co-Founder/CEOTREND COMMUNITY ENGAGEMENT. Learn More >, Indegene Digital Summit Virtual 2020 | A Multi-week, Virtual Symposium for pharma & biotech. By Mary Alice Dwyer and Sameer Lal, Medical Affairs Digital Strategy Council The COVID-19 pandemic has put the spotlight on the vital role that functions such as medical information play within an organization at the time of a crisis. Virtual conferences are more time-efficient for HCPs who are busy. Deciding which emerging technologies are worth investing in and getting your team on board with change is often the hardest part.. Look, adapting to the digital era requires a shift towards a flexible and risk-taking mindset. Millennials are currently the largest segment of the workforce and are rapidly changing the face of healthcare. The ACMA established the first ever standards of excellence in medical affairs We have worked with Old Line State (8) Commonwealth Of Massachusetts (6) Tar Heel State (5) Garden State (5) Wolverine State (2) Page 1 of 4 pages . 0 Shopping Cart … Any price differential must be paid when redeeming a voucher. INCREASING CUSTOMER ENGAGEMENT THROUGH DIGITAL MEDICAL STRATEGIES: CASE STUDY IN ESTABLISHING EXTERNAL MEDICAL AFFAIRS PORTALS AND CHATBOTS Divyesh J. Khetia, PharmD, MBA - Head, Global Medical Information Medical Affairs GSK 4:00 PM – 4:45 PM INCORPORATING HEOR INTO THE MEDICAL AFFAIRS STRATEGY Baker Tilly works with medical device, pharmaceutical and other life sciences organizations in developing and executing their medical affairs strategy and therapeutic area platform. Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills … Without a physical presence, HCPs must find new ways to have a virtual interaction that is still meaningful. ... strategy and innovation throughout the entire product life cycle. Medical Affairs is a critical scientific bridge between Healthcare companies and their internal & external stakeholders. Anand Reddi - Director of Digital Innovation, Global Commercial Strategy and OperationsGLAXOSMITHKLINE, Barry Lubarsky - Executive Director, Medical Affairs StrategyALKERMES. In the case of a conference cancellation, DGE’s liability is limited to refund conference registration fee only. To learn more, log on to: www.indegene.com, Embracing A Customer-Centric Mindset in Medical Affairs. Medical Affairs organizations have an unprecedented opportunity to play a much more strategic role in the delivery of patient outcomes. While the research studies talk about the trends in stakeholder management, the live sessions bring together senior leaders of the industry in an interactive setting to discuss key challenges facing the industry, to share experiences and to brainstorm ideas and solutions to drive better health and business outcomes. Our Modular Medical Transformation Solution Puts Strategy into Action Many of the organizations that have begun to define, or are in the implementation of, their Medical Transformation journeys, are appreciating the complexity of reaching their goals, given the cross-functional focus, complex implementation, and lack of new capabilities, competencies and dedicated resources need to … Indegene works with over 100 global customers including pharmaceutical and bio-tech companies, medical device manufacturers, life science organizations, health plans, health systems, ACOs and provider organizations. Ajit Kulkarni - former Senior Medical ScientistGilead Sciences. Timothy Schwartz - Senior Scientific Affairs Manager, Next Generation SequencingROCHE, Sheetal Parmar - VP, Medical AffairsNATERA. Medical affairs plays a pivotal role in communicating with external experts and clinicians, and is key to identifying unmet medical needs, raising awareness with clinicians, and providing valuable feedback and insights that can better inform an organization’s development strategy. Many medical affairs teams underestimate the value of the data that they create and consume. They also reduce travel costs and carbon footprints. Michael Kahn - Medical Affairs Operations LeaderSPARK THERAPEUTICS. part of the tasks assigned to medical affairs. Understand the audience you want to reach, how they learn in the digital age, and how to increase their engagement via digital content. Martina Cartwright - Senior Director, Medical AffairsCASSIOPEA. Butler agrees the future custodians of the vast majority of high-level digital investment will be Medical Affairs and says they must take an active interest in driving the strategy and the implementation of these programs. How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines. Technology Strategy 2020 provides overarching guidance on the way technology is provided to assist decisions regarding the design, delivery and sustainability of the Department of Immigration and Border Protection’s futureIt is, .

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